The Unspoken Key to Engagement - Where Do We Go From Here?
It is now clear from our last few posts that the expectations, needs, and requirements for employee communications going forward have changed and the current global environment has only accelerated an evolution in communications that has been underway for the last five to ten years anyway. The pace, means, format, content and frequency have all evolved and with that our employee communication strategies must evolve as well. So where do we start?
Here are four next-step opportunities to enhance your overall employee communications impact.
Opportunity 1: Assess the current employee communications strategy and its impact.
Is your strategy planned or ad hoc communication?
Is it primarily top-down communication or more enterprise-wise connections?
Is the primary (often only) employee communication tool email or does the organization leverage a variety of media?
Opportunity 2: Engage a cross-organizational team of employees (6-10) with a charter to assist in developing a vision for a go-forward employee communication strategy.
Opportunity 3: Based on the Communication Engagement Teams’ recommendations and vision, develop an initial six month employee communications strategy that can be used to inform, educate, motivate and gain ongoing feedback but, most importantly, better connect with every employee in the organization.
Opportunity 4: Once started don’t stop. Continually evolve the communication strategy and vision. Trust us, it will be missed if not continued.
To discover more about employee communication and what Cornerstone Learning can do for you, visit our communication page at www.cornerstonelearning.com/engagement-communication.
