Elevating Engagement: Elevate Your Employee Communications
Related Fun Fact of the Week:
On June 1st, 1980, CNN (Cable News Network), launched the world’s first 24-hour television news network. The network signed on at 6 p.m. EST from its headquarters in Atlanta, Georgia, with a lead story about the attempted assassination of civil rights leader Vernon Jordan and set in motion a major change in how we all would view our news and media.
We are seeing a trend in our employee engagement results in nearly every organization we survey. That trend? People want even more information on their organizations current state direction and future vision. For years, most organizations have relied on some form of annual, semiannual and or quarterly ‘townhall” or “all employee meeting”, along with newsletters distributed periodically to update and keep the organization informed. But now, the perceived need for near instantaneous communication, the evolution of social media and the 24-hour news cycle requires a different employee connection strategy.
A key to sustained employee engagement is the ongoing connection to the organization. It is now vitally important to reimagine your communication and connection strategy and find ways to engage with employees more frequently and in the mediums they are now using to consume their information. Shooting short one to three minute, targeted videos that both inform and educate, creating and distributing weekly or monthly audio or written blogs on a variety of organizational topics, and sponsoring monthly one hour listening and brainstorming sessions where employees can engage in a small group setting with senior leadership to talk about what is and isn’t working well and brainstorming ideas for the future are just a few ideas to start your next generation connection strategy.
Letting past communication strategies and methods speak for the organization won’t work much longer. This trend is only going to continue and accelerate. What is your organization doing to elevate communications that elevate your employee engagement?
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Cornerstone Learning is a performance and leadership consulting organization that has worked with clients all over the world. Our focus is working with individuals and organizations to create performance solutions that deliver top-tier results by inspiring, enabling, and developing employee-led, leader supported, and organization enabled performance. We are able to successfully deliver this through multiple products and services such as employee surveys, online training, performance assessments, and performance coaching. The goal at Cornerstone Learning is to assist our clients in enabling success by developing a dynamic and customized pathway to deliver role model organizational and personal performance.